Law 37: Create Compelling Spectacles. - Deepstash

Law 37: Create Compelling Spectacles.

  • Words stir up arguments and division; images, which bypass rational thought, create powerful emotional associations.
  • Use symbols to rally, excite, and unify your followers.
  • If you have to explain yourself your power is already in question.

Key to Power: People do not always want words or rational explanations; they want an immediate appeal to their emotions.

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Learn the Game of Power: Master your emotions. Play with appearances. Shift your perspective on the world. Learn from those who came before you.

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