Law 43: Work On the Hearts and Minds of Others. - Deepstash

Law 43: Work On the Hearts and Minds of Others.

  • The key to persuasion is working on people's emotions and playing on their intellectual weaknesses.
  • Play on Contrasts: Push people to despair, then give them relief. If they expect pain and you give them pleasure, you win their hearts.
  • A great cause may capture minds, but once the first flush of excitement is over, interest will flag—unless there is something to be gained.

Key to Power: Win hearts and minds through people's emotions and weaknesses.

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Learn the Game of Power: Master your emotions. Play with appearances. Shift your perspective on the world. Learn from those who came before you.

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