The Allure Of Building A Community
- Brands and creators want customers to be active, engaged fans - and to spend more money. Community connect seems like a natural endeavour.
- From a business standpoint, community is a means to harness customer loyalty.
- Communities naturally drum up hype for a brand and its products.
- Companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.
- Digital ad prices are on the rise, incentivizing businesses to double down on their existing community of buyers.
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