Who Is Affected!!

Although not everyone is affected by marketing blindness, the vast majority of individuals are. There is a majority who don’t even remember the Ads which they were exposed to couple of minutes ago due to either the lack of heed or not feeling the relevance of those stuffs. In fact, research has found that up to 85% of individuals don't consciously remember advertisements. Only 14% of respondents in a research from 2013 were able to name the business or product that was advertised in the most recent display ad they had seen.