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Blind to Marketing!!
Nowadays, people get exposed to thousands of ads daily which include digital ads, traditional forms of advertisements such as television commercials or banners and posters. An overwhelming majority of population would agree to the fact that they don’t want repetitive and irrelevant ads to show up in front of them. It’s a fact that people don’t want irrelevant ads to show up but it’s also true that most of the people are trying to evade themselves from any sort of advertisements.
It’s only because of behavioral changes due to the advancement of digital marketing which targets personalized ads to people in order to protect the relevancy and targets and to generate ROI alongside. But people often feel that the re marketing practices are quite creepy in accordance with their personalized info and feels like they are shadowed.
Although not everyone is affected by marketing blindness, the vast majority of individuals are. There is a majority who don’t even remember the Ads which they were exposed to couple of minutes ago due to either the lack of heed or not feeling the relevance of those stuffs. In fact, research has found that up to 85% of individuals don't consciously remember advertisements. Only 14% of respondents in a research from 2013 were able to name the business or product that was advertised in the most recent display ad they had seen.
The importance of advertising on handheld phones is still emphasized by web marketing firms, who are investing more money in this area. Although use data that'd appear to support this tactic, research demonstrating advertisement blindness, particularly on mobile devices, would imply the opposite. Digital marketing companies should be informed of the recent news and how to keep their clients' funds out of the most ineffective marketing campaigns.
For marketers and advertising specialist it’s quite exhausting and upsetting that people are exposed to your content but there is lack of mindfulness and consciousness among them. It’s advisable nowadays to keep the ads simple and too complex or clumsy to catch eyeballs.
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