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In the 1910s, Jantzen was the leading producer of bathing suits. Jantzen first produced 'woollen suits' for rowing clubs, but its popularity cause Jantzen to market it to a wider audience. In 1921, Jantzen referred to the garment as a swimsuit.
After the First World War, women’s swimwear trends began to differ across continents. American and European women wore knitted swimwear, but it tended to become misshapen when wet, jeopardising the modesty of the swimsuits.
Swimwear is loosely defined as a category of garment often worn when participating in swimming or bathing activities.
Swimwear is expected to fulfil different requirements:
Exploring the history of female swimwear gives insight into fashion trends, and technological advancements in materials and design and explores female liberation.
Sea bathing became popular as a recreational activity. Bathing in the sea provided health benefits for both women and men but immersing oneself completely was not seen as sufficiently feminine.
Women would wear loose, open gowns similar to the chemise which were more comfortable to wear in the water when compared to more restrictive day clothes.
The gown was made from linen with small lead weights sewn into each quarter of the dress to ensure the dress did not float up.
In 2008 Speedo launched a body-length swimsuit made from elastane-nylon and polyurethane, which gave these swimsuits an unfair advantage due to their hydrodynamic properties.
Following their use in the 2008 Beijing Olympics, the regulations for swimwear were revised. Women's swimwear could only be shoulder to knee-length.
Material advancements allowed for significant transformations in twentieth-century women’s swimwear. Swimming became a competitive sport, and women started to compete in the Olympics in 1912.
Australian swimmer Anette Kellerman is credited with the modernization of female swimwear. She was invited to perform in front of the British Royal Family in 1905, but her swimsuit was prohibited as it was tight-fitting and showed the lower half of her legs. So she sewed black stockings onto her swimsuit.
The 1930s gave way to the health and fitness movement, favouring fit and healthy female physiques.
In 1956, Speedo first introduced nylon into swimwear, and in the 1970s, Speedo added elastane into their swimwear. The combination of elastane and nylon significantly reduced water drag and improved the durability of swimwear.
During the 1960s, designers started selling ready-to-wear swimwear.
During the Victorian era, women wore bathing dresses with high necks, long sleeves, and knee-length skirts.
Linen and wool fabrics were used with belts at the waist. Women would wear bloomer-like trousers under the bathing dress to maintain their modesty.
Towards the end of the Victorian era, a one-piece garment became popular, where the blouse was attached to the trousers. Women wore a mid-calf-length skirt on top to divert attention from the wearer's figure.
The design of the bikini is credited to two separate designers who introduced the revolutionary garment at the same time.
Lastex yarn was invented in 1931 and became a game-changer for swimwear. Lastex would often be combined with artificial fibres such as rayon resulting in a stretchy and shiny fabric that would hold its form in and out of the water. Swimsuits could now be produced in a much larger range of colours and prints.
At the end of the 1940s, Christian Dior launched his New Look, which consisted of nipped-in waists and full skirts, which shifted the trend to feminine and hourglass figures for women.
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