The start of technological advancements in swimwear material - Deepstash
The start of technological advancements in swimwear material

The start of technological advancements in swimwear material

In the 1910s, Jantzen was the leading producer of bathing suits. Jantzen first produced 'woollen suits' for rowing clubs, but its popularity cause Jantzen to market it to a wider audience. In 1921, Jantzen referred to the garment as a swimsuit.

After the First World War, women’s swimwear trends began to differ across continents. American and European women wore knitted swimwear, but it tended to become misshapen when wet, jeopardising the modesty of the swimsuits.

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