Lastex yarn was invented in 1931 and became a game-changer for swimwear. Lastex would often be combined with artificial fibres such as rayon resulting in a stretchy and shiny fabric that would hold its form in and out of the water. Swimsuits could now be produced in a much larger range of colours and prints.
At the end of the 1940s, Christian Dior launched his New Look, which consisted of nipped-in waists and full skirts, which shifted the trend to feminine and hourglass figures for women.
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