In other cases it may simply be unclear which is the cause and which is the effect.

• People who flank their computers with pictures of loved ones aren't just decorating, they're ensuring a hit of positive emotion each time they glance in that direction.
• Studies have shown that the less negative TV we warch, specifically violent media, the happier we ...

Framing is a bias-inducing technique that seems to tilt buyer preferences by providing the same information in different ways. It makes people see the same data in such a way that it affects their choices.

Example: A $10 watch with $5 shipping charges may be a turn-off...

New studies show that watching elite athletes could dampen the will to work out. Watching athletes demonstrate their prowess makes us realize that even if we trained full-time, we could never be like them.

Sports role models impress people, but not enough to get th...