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In recent years, companies like T-Mobile have achieved something once thought to be legally impossible: They’ve successfully trademarked individual colours.
When a colour becomes synonymous with a brand, a company can claim a certain form of "ownership" over it.
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A company with a colour trademark only “owns” the colour in connection to particular goods or services.
To successfully secure such a trademark, a firm must prove that a single colour:
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Under the umbrella of intellectual property law, the 3 three most common applications are:
Corporations use the trademark to protect anything integral to their brands, such as any word, name, symbol, or device th...
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Companies successfully trademarked combinations of colours, but the US Patent and Trademark Office dismissed attempts to trademark a single colour.
Arguments against issuing single colour trademarks:
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Brands will go through the trouble of trademarking a colour when it is critical to the band, sales, or how the product is marketed.
When a company files a trademark in black and white — the trademark is protected in all colour variations by default. So nobody can take the McDonald’s red and...
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In the late 1950s, Owens-Corning was facing steep competition from other fibreglass insulation companies. Owens-Corning decided to distinguish itself by infusing its product with pink dye. The company adopted the slogan "think pink" and spent tens of millions of dollars advertising the colour.
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A number of companies a have trademarked single colours.
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