The Race For Your Time And Money
For every 24 hours, Americans spend on average only 5.94 online, which means that companies only have those six hours every day to get the right messaging in front of the right audience and convert them into customers. With endless demand and a finite supply, human attention is arguably one of the most valuable resources in the world—companies are constantly competing for your attention and your wallet.
The race for your time and money has only gotten tighter thanks to the addition of the apps and channels we use to live, work, learn, and play like Google, Facebook, IG, TikTok and Netflix.
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May I have your attention, please? It is worth a billion dollars.
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