The phase whose growth defines the startup is the second one, the ascent. Its length and slope determine how big the company will be.
The slope is the company's growth rate. If there's one number every founder should always know, it's the company's growth rate. That's the measure of a startup. If you don't know that number, you don't even know if you're doing well or badly.
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An important read for anyone thinking of starting up a company.
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