Type of Tiktok Ads - Deepstash
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Type of Tiktok Ads

Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.

Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user participation.

Sponsored influencer content – For this type of TikTok advertisement, you get your message across through sponsored content from an influential TikTok user.

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Type of Tiktok Ads

Type of Tiktok Ads

In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.

Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds.

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TikTok ad specs

Spark ad specs

  • Aspect ratio: Any
  • Minimum resolution: Any
  • Duration: Any
  • Max file size: Any
  • Account mentions and emojis allowed
  • Display name and text come from the original organic post
  • Note: Character counts are based on L...

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15 reads

TikTok advertising best practices

  • Stay on brand

TikTok users respect authenticity, so make sure your ad content is true to your company’s values and conforms with your branding.

  • Be direct

Yes, TikTok allows you 60 seconds to make your point, but videos of 2...

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How much do TikTok ads cost?

TikTok closely guards its pricing algorithm, which is based on a bid model. At a minimum, campaign-level budgets should be $50/daily, and ad group level budgets must be $20/daily.

  • If using a Bid Cap or Cost Cap bidding strategy, set your initial campaign level budget a...

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Type of Tiktok Ads

Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.

Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countri...

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TikTok advertising best practices

  • Promote at the right time

The success of eBay’s “Sneaker Showdown” campaign was due in part to its timing in alignment with the NCAA basketball tournament.

  • Use sound and text

According to TikTok, “audio of any kind” boosts ...

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TikTok advertising best practices

  • Incorporate interactive add-ons

TikTok’s interactive features encourage interaction with ads. For example, you can use the Voting Sticker overlay to seek input from your audience.

  • Partner with influencers

Search for influen...

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15 reads

TikTok ad specs

TikTok video ad specs

  • Aspect ratio: 9:16, 1:1, or 16:9. Vertical videos with a 9:16 ratio perform best.
  • Minimum resolution: 540 x 960 px or 640 x 640 px. Videos with a resolution of 720 px perform best.
  • File types: mp4, .mov, .mpeg, .3gp, or .avi

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Who uses TikTok?

Who uses TikTok?

A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24.

App Ape also found that 66% of the app’s users were younger than 30 years. It’s particularly popular among those in their 40’s, who make up 16.8% of the app’s us...

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19 reads

CURATED FROM

CURATED BY

katkat_b

Lifetime Learner

Notes on Tiktok Advertising

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