Spark ad specs

• Aspect ratio: Any
• Minimum resolution: Any
• Duration: Any
• Max file size: Any
• Account mentions and emojis allowed
• Display name and text come from the original organic post
• Note: Character counts are based on L...

• Stay on brand

TikTok users respect authenticity, so make sure your ad content is true to your company’s values and conforms with your branding.

• Be direct

Yes, TikTok allows you 60 seconds to make your point, but videos of 2...

Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.

Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user p...

TikTok closely guards its pricing algorithm, which is based on a bid model. At a minimum, campaign-level budgets should be $50/daily, and ad group level budgets must be $20/daily.

• If using a Bid Cap or Cost Cap bidding strategy, set your initial campaign level budget a...

Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.

Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countri...

• Promote at the right time

The success of eBay’s “Sneaker Showdown” campaign was due in part to its timing in alignment with the NCAA basketball tournament.

• Use sound and text

According to TikTok, “audio of any kind” boosts ...

TikTok video ad specs

• Aspect ratio: 9:16, 1:1, or 16:9. Vertical videos with a 9:16 ratio perform best.
• Minimum resolution: 540 x 960 px or 640 x 640 px. Videos with a resolution of 720 px perform best.
• File types: mp4, .mov, .mpeg, .3gp, or .avi

A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24.

App Ape also found that 66% of the app’s users were younger than 30 years. It’s particularly popular among those in their 40’s, who make up 16.8% of the app’s us...