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A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24.
App Ape also found that 66% of the app’s users were younger than 30 years. It’s particularly popular among those in their 40’s, who make up 16.8% of the app’s user base.
From a geographical aspect, most of the app’s users are from India and China. But the United States ranks third with 123.8 million downloads coming from the country and making up 8.2% of the app’s total downloads.
If your target demographic is Baby Boomers, TikTok advertising is not for you.
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In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.
Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds.
Spark ad specs
TikTok users respect authenticity, so make sure your ad content is true to your company’s values and conforms with your branding.
Yes, TikTok allows you 60 seconds to make your point, but videos of 2...
Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.
Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user p...
TikTok closely guards its pricing algorithm, which is based on a bid model. At a minimum, campaign-level budgets should be $50/daily, and ad group level budgets must be $20/daily.
Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.
Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countri...
The success of eBay’s “Sneaker Showdown” campaign was due in part to its timing in alignment with the NCAA basketball tournament.
According to TikTok, “audio of any kind” boosts ...
TikTok’s interactive features encourage interaction with ads. For example, you can use the Voting Sticker overlay to seek input from your audience.
Search for influen...
TikTok video ad specs
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The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything....
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