Who uses TikTok?

A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24.

App Ape also found that 66% of the app’s users were younger than 30 years. It’s particularly popular among those in their 40’s, who make up 16.8% of the app’s user base.

From a geographical aspect, most of the app’s users are from India and China. But the United States ranks third with 123.8 million downloads coming from the country and making up 8.2% of the app’s total downloads.

If your target demographic is Baby Boomers, TikTok advertising is not for you.