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Who uses TikTok?
A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24.
App Ape also found that 66% of the app’s users were younger than 30 years. It’s particularly popular among those in their 40’s, who make up 16.8% of the app’s user base.
From a geographical aspect, most of the app’s users are from India and China. But the United States ranks third with 123.8 million downloads coming from the country and making up 8.2% of the app’s total downloads.
If your target demographic is Baby Boomers, TikTok advertising is not for you.
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MORE IDEAS ON THIS
Type of Tiktok Ads
In-feed video – These are ads that appear among the native news feed of TikTok users on the “For You” page.
Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds.
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45 reads
TikTok ad specs
Spark ad specs
- Aspect ratio: Any
- Minimum resolution: Any
- Duration: Any
- Max file size: Any
- Account mentions and emojis allowed
- Display name and text come from the original organic post
- Note: Character counts are based on L...
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15 reads
TikTok advertising best practices
- Stay on brand
TikTok users respect authenticity, so make sure your ad content is true to your company’s values and conforms with your branding.
- Be direct
Yes, TikTok allows you 60 seconds to make your point, but videos of 2...
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23 reads
Type of Tiktok Ads
Branded AR content – Your ads can also appear as branded stickers, lenses and other types of AR content so TikTok users can use them in their videos.
Hashtag challenge – This type of ad shows up in the “Discovery” section of the app and can encourage user p...
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28 reads
How much do TikTok ads cost?
TikTok closely guards its pricing algorithm, which is based on a bid model. At a minimum, campaign-level budgets should be $50/daily, and ad group level budgets must be $20/daily.
- If using a Bid Cap or Cost Cap bidding strategy, set your initial campaign level budget a...
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Type of Tiktok Ads
Video ads – These ads are full-screen videos of 5 to 60 seconds that appear in a user’s “For You” feed.
Pangle ads – Pandle’s video platform integrates with TikTok to offer video, native and banner ads, but this feature is available to only specific countri...
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TikTok advertising best practices
- Promote at the right time
The success of eBay’s “Sneaker Showdown” campaign was due in part to its timing in alignment with the NCAA basketball tournament.
- Use sound and text
According to TikTok, “audio of any kind” boosts ...
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TikTok advertising best practices
- Incorporate interactive add-ons
TikTok’s interactive features encourage interaction with ads. For example, you can use the Voting Sticker overlay to seek input from your audience.
- Partner with influencers
Search for influen...
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15 reads
TikTok ad specs
TikTok video ad specs
- Aspect ratio: 9:16, 1:1, or 16:9. Vertical videos with a 9:16 ratio perform best.
- Minimum resolution: 540 x 960 px or 640 x 640 px. Videos with a resolution of 720 px perform best.
- File types: mp4, .mov, .mpeg, .3gp, or .avi
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CURATED FROM
CURATED BY
Notes on Tiktok Advertising
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Your Audience
The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything....
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