Who uses TikTok?
A GlobalWebIndex analysis found that 41% of the app’s users were between the ages of 16 and 24.
App Ape also found that 66% of the app’s users were younger than 30 years. It’s particularly popular among those in their 40’s, who make up 16.8% of the app’s user base.
From a geographical aspect, most of the app’s users are from India and China. But the United States ranks third with 123.8 million downloads coming from the country and making up 8.2% of the app’s total downloads.
If your target demographic is Baby Boomers, TikTok advertising is not for you.
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Notes on Tiktok Advertising
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Your Audience
The biggest concern with any social media effort is whether or not your ideal customer is there. And though TikTok’s demographic originally consisted of ages 16 - 24, that is changing every day. So don’t be fooled into thinking it’s just for Gen Z because 2020 changed everything....
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