By identifying who is most likely to churn at any given time, AI will help companies retain customers by identifying who is most likely to churn at any given time. It can predict a customer’s likelihood of leaving before they’ve indicated that they’re unhappy, allowing you to take action before i...

We can now use predictive analytics and machine learning to optimize our multi-channel campaigns. AI can simultaneously analyze millions of data points to determine what content and me...

Targeting customers with specific ads based on their location, gender, and age is nothing new. But what about if you could target them based on what they were searching for at that moment? That’s where real-time marketing comes in. Real-time marketing can help you reach your audience when they’re...

98% of marketers believe that personalization is an important part of their strategy, and 56% say it impacts their success.

One-to-one personalization is gre...

One of the most valuable aspects of AI for marketing is access to real-time analytics and insights. AI enables marketers to mine customer data in real-time and spot trends that would otherwise not be apparent. These allow you to see how your audience is interacting with your content daily. By cru...

Micro-segmentation divides a large, diverse group into smaller segments with similar needs, wants, and preferences. This allows you to target them with personalized messaging and offers.

With AI micro-segmentation technology, you can send highly relevant messages to your audience based on ...

Marketing without AI is like flirting with disaster — It’s only a matter of time before a competitor moves past you to claim that top spot. Today’s marketing requires a combination of AI, data, and human ingenuity to maximize your company’s ROI.

The optimization, personalization, and innov...