Building Better Customer Retention Strategies

By identifying who is most likely to churn at any given time, AI will help companies retain customers by identifying who is most likely to churn at any given time. It can predict a customer’s likelihood of leaving before they’ve indicated that they’re unhappy, allowing you to take action before it’s too late.

You can create personalized offers, promotions, and experiences at scale through AI and machine learning. When Netflix uses data to analyze your preferences and deliver highly-customized content recommendations, that’s personalization. As more companies use AI to personalize the customer experience, it will become the new standard.