Micro-segmentation
Micro-segmentation divides a large, diverse group into smaller segments with similar needs, wants, and preferences. This allows you to target them with personalized messaging and offers.
With AI micro-segmentation technology, you can send highly relevant messages to your audience based on their specific interests and needs. This increases response rates significantly and helps you build stronger relationships with customers over time.
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What is Market Segmentation?
The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.
Here are a few reasons why this can benefit your brand:
- Creating hyper-targeted ads
- Building stronger relationships with custome...
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