The metaverse—which may be informally characterized as hyper-interactive, creative digital spaces where people work, play, socialize, and shop—has generated a lot of attention.
While the metaverse is still in its infancy, there is a lot of excitement about its potential.
It may provide new chances for businesses and the larger fashion industry to reach Gen Z and other tech-savvy, youthful customers.
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Shoppers, particularly those in Generation Z, are spending more time online and investigating the metaverse's potential. Here's what the fashion and luxury businesses need to know about this new frontier.
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