Digital Fashion
According to Simon Windsor, cofounder and joint managing director of Dimension Studio, an agency that worked with Balenciaga on their video game, "for certain customers, digital fashion is a logical extension of applying social media filters on sites such as Instagram and Snapchat."
"We're only at the beginning of this new age.... It begins to alter the definition of fashion itself."
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Shoppers, particularly those in Generation Z, are spending more time online and investigating the metaverse's potential. Here's what the fashion and luxury businesses need to know about this new frontier.
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The idea is part of this collection:
Learn more about fashion with this collection
Find out the challenges it poses
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Understanding the concept of Metaverse
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