NFTs can be used to authenticate items or act as collector objects in their own right in the fashion industry. And there has been a surge in participation in the last year, notably among premium players and through the gaming universe.
For example, to commemorate its 200th anniversary, Louis Vuitton released a computer game with valuable NFTs made in part by Beeple.
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Shoppers, particularly those in Generation Z, are spending more time online and investigating the metaverse's potential. Here's what the fashion and luxury businesses need to know about this new frontier.
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