Micro-Communities Campfire

Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.

Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.

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Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social places can be termed as digital campfires, and are mainly in the domains of private messaging, micro-communities and shared experiences.

Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.

This is where like-minded people are participating in an activity. Online multiplayer games like Fortnite have 200 million users, and teens spend many hours on it keeping up with virtual friends and attending virtual concerts and events within the platform. 

Brands can tap into these shared experience campfires by associating with and creating virtual activities that are related to the audience grouped together and participating actively due to their shared interest.

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Just consuming specific content that feeds into your existing set of beliefs isn’t a healthy way to approach the online world, as it does not provide an authentic view.

We need to find people whom we disagree with and get past our filter bubbles. We need to engage with a purpose, and with a curious, open mind and keep trying to educate ourselves.

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SMART goal-setting framework

Set goals that are:

  • Specific: It will be easier to see what you need to accomplish.
  • Measurable: How will you know when you’ve achieved your goal?
  • Attainable: Or realistic. Is it possible to achieve the goal you’ve set for yourself?
  • Relevant: For businesses, a relevant goal means that it has the potential to impact your business objectives, vision, or values.
  • Time-bound: Give your goal a deadline.
Characteristics Of Digital Leadership
  • Recognising that digital is not always about scale of flashy projects, it’s about transforming people and ways of working
  • Developing digital skills across the organization, not just within a separate department
  • Instead of a digital strategy, integrating digital processes and technologies to serve and shape business and artistic strategies
  • Giving leaders a mandate and budget to test and apply digital technology and agile ways of working
  • Starting all programmes and projects with focus on user needs and iterating based on feedback
  • Inspiring teams and boards about the benefits of digital transformation with tangible proof of concept, even if the successful experiments are small in scale

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