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Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social places can be termed as digital campfires, and are mainly in the domains of private messaging, micro-communities and shared experiences.
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.
This is where like-minded people are participating in an activity. Online multiplayer games like Fortnite have 200 million users, and teens spend many hours on it keeping up with virtual friends and attending virtual concerts and events within the platform.
Brands can tap into these shared experience campfires by associating with and creating virtual activities that are related to the audience grouped together and participating actively due to their shared interest.
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TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.
TikTok is an app for...
TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.
It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watch. In short, it is like an Instagram centered entirely around its "Explore" tab.
Set goals that are:
Many times, we get intimidated by the seemingly perfect pictures that people upload on social media or by their so-called perfect dates and relationships.
As our friends and family share pictures of all the good times they have on social media, we often end up feeling like we’re missing out on something important.
This feeling is accompanied by social anxiety and low mood.
Social media keeps us awake, sometimes until late at night, causing us to have fewer hours of sleep.
Research indicates that people who have terrible sleeping cycles were 6% more likely to be depressed. 9% were more likely to be unhappy than those who had good sleeping habits.