5 factors that influence the adoption of eco-fashion - Deepstash
5 factors that influence the adoption of eco-fashion

5 factors that influence the adoption of eco-fashion

1) Affordability: the cost of the garment motivates the consumer to use it for a longer duration.

2) Awareness: European consumers are pretty much aware of eco-fashion as compared to Asian and Middle-Eastern consumers.

3) Celebrity endorsements: consumers are comfortable buying eco-fashion if a well-known celebrity endorses it.

4) Brand: brands & corporations are adopting strategies in order to become sustainable so that what we wear doesn't wear out our planet.

5) Style: fashion is an effective tool used by consumers to show off their material wealth, and status in society.

3

28 reads

CURATED FROM

IDEAS CURATED BY

weeklyconcepts

Management concepts explained like tweets.

As eco-fashion is still a niche sector, it is extremely challenging to compete based on price as these companies do not enjoy the economies of scale benefits as compared to their fast fashion counterparts.

The idea is part of this collection:

Deep Dive Into The Fashion Industry

Learn more about scienceandnature with this collection

The history of fashion

The impact of fashion on society

The future of the fashion industry

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates