It is difficult to target the richest market for your product or service because of the sheer number of competitors.
The key to finding a low-competitor market is understanding what the customers are actually looking for and understanding their decision-making process.
In order to find a low-competitor market, the company needs to do some research and understand the decision-making process of its customers.
This includes observing how they compare products in their minds and what factors are most important in their decision-making process.
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Any company with a competitive advantage can be considered to have an economic moat.
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