Why do market research?
Market research allows you to meet your buyer where they are, & understand your buyer's problems, pain points, & desired solutions. You can then market your service to appeal to them.
Market research also provides insight into :
- Where your target audience & current customers conduct their service research
- Which of your competitors your target audience looks to for information/options/purchases
- What's trending in your industry & in the eyes of your buyer
- Who makes up your market & what their challenges are
- What influences purchases & conversions among your target audience
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What is market research?
You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...
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