Facts Don't Change Our Minds. Friendship Does.
Convincing someone to change their mind is the process of convincing them to change their tribe. If they abandon their beliefs, they run the risk of losing social ties. You can’t expect someone to change their mind if you take away their community too. You have to give them somewhere to go. Nobody wants their worldview torn apart if loneliness is the outcome.
The way to change people’s minds is to become friends with them, integrate them into your tribe, and bring them into your circle. Now, they can change their beliefs without the risk of being abandoned socially.
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What's going on here? Why don't facts change our minds? And why would someone continue to believe a false or inaccurate idea anyway? How do such behaviors serve us?
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