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To Persuade or Convince
When people disagree with us we assume they are ignorant … that they lack information. So we try to convince them with information. It seldom works.
- Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device.
- It’s much easier to persuade someone if they’re already convinced, but it’s impossible to change someone’s mind merely by convincing them of your point.
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If you want to win an argument, simply ask the person trying to convince you of something to explain how it would work.
Chances are they have not done the work required to hold an opinion. If they can explain why they are correct and how things would work, you'll learn something...
If you want to win an argument, simply ask the person trying to convince you of something to explain how it would work.
When knowledge is put to the test, our familiarity with things leads to an (unwarranted) overconfidence about how they work.
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