In 1943, American psychologist Abraham Maslow proposed a theory that all humans possess a hierarchy of needs from basic need to self-actualization: some needs were more important than others, and needs on one level must be satisfied before the next can be addressed.
Understanding needs and desires and then targeting them is at the heart of persuasion. This work by Maslow helped propel marketing and communications in countless industries and brands.
Advertising and marketing deliberately play on our desires and biases to guide our thoughts, therefore influencing our decisions.
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Abraham Maslow, the famous psychologist, had worked on a theory that linked self-actualization to spirituality and self-transcendence.
His Hierarchy Of Needs Pyramid (which was never intended to be a pyramid) familiarized us to the basic human needs like safety, ...
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