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The Power of Understanding Needs and Desires

The Power of Understanding Needs and Desires

In 1943, American psychologist Abraham Maslow proposed a theory that all humans possess a hierarchy of needs from basic need to self-actualization: some needs were more important than others, and needs on one level must be satisfied before the next can be addressed.

Understanding needs and desires and then targeting them is at the heart of persuasion. This work by Maslow helped propel marketing and communications in countless industries and brands.

Advertising and marketing deliberately play on our desires and biases to guide our thoughts, therefore influencing our decisions.

276

795 reads

MORE IDEAS ON THIS

BEN BERNANKE

"We are in danger of a broad systemic collapse, and action needs to be taken urgently to head it off. We need the authority to spend several hundred billion." - September 18, 2088

BEN BERNANKE

261

2.44K reads

APPLE - THINK DIFFERENT CAMPAIGN - 1997

"Because the people who are crazy enough to think they can change the world are the ones who do."

APPLE - THINK DIFFERENT CAMPAIGN - 1997

276

1.61K reads

Energy Nowadays

Energy Nowadays

Let's take a look to the first and second laws of thermodynamics:

  • First law states that energy cannot be created or destroyed and that the total amount of energy in the universe must remain the same.
  • Second law states that energy always moves f...

270

1.06K reads

FRANK OUTLAW

"Watch your thoughts, they become words;

watch your words, they become actions;

Watch your actions, they become habits;

watch you habits, they become ch...

FRANK OUTLAW

322

1.08K reads

ROY BAUMEISTER 
AND
MARK LEARY

"The need to belong is a powerful, fundamental, and extremely pervasive motivation, much of what human beings do is done in the service of belongingness."

ROY BAUMEISTER AND MARK LEARY

268

1.06K reads

Higher taxes on the wealthy, guaranteed basic income

Higher taxes on the wealthy, guaranteed basic income

This line of thinking in politics is the liberal/socialist/communist camp. It goes by the principle that the system should be fair for the disadvantaged, so we must tax the wealthy more to pay for the services to the poor.

One of the more prominent proposal...

262

574 reads

Bitcoin as Solution

Bitcoin as Solution

Bitcoin (and other cryptocurrencies) is an attempt at a solution. The promise of Bitcoin was to create a system that was decentralized in nature, unable to be manipulated by anyone - including governments.Β 

With Bitcoin limited supp...

266

607 reads

STANLEY MILGRAM

"Ordinary people, simply doing their jobs, and without any particular hostility on their part, can become agents in a terrible destructive process. Moreover, even when the destructive effects of their work become patently clear, and they are asked to carry out actions ...

STANLEY MILGRAM

266

790 reads

SALIM ISMAIL

"Every company that was designed to have success in the twentieth century is designed to fail in the twenty-first century."

SALIM ISMAIL

266

810 reads

BEN BERNANKE

"The Federal Reserve is not currently forecasting a recession." -Β January 10, 2008

BEN BERNANKE

261

2.64K reads

<ul><li>If you confess and you...

  • If you confess and your friend does not, you will go free. You will spend zero years in prison and your friend willl get the full ten years.
  • If you both confess, you will each get five years in prison

You must assume that they are about to give your friend the same offer ...

269

812 reads

<p>Determining the right amoun...

Determining the right amount of basic income differentiated for needs becomes difficult to reasonably achieve.

The most important problem with the solution is simply this: it does not deal with the root cause.Β 

Deflation is being caused by technology and, because of t...

266

569 reads

LORD ACTON

"Power tends to corrupt, and asbolute power corrupts absolutely."

LORD ACTON

271

1.08K reads

Who Will Be the Masters?

Who Will Be the Masters?

The future will be ruled by those who hold the keys to AI and technology. Within this race for power we distinguish different actors:

  • Public entities such as governments.
  • Private corporations such as Google and...

267

906 reads

JOHN MAYNARD KEYNES

"The ideas of economists and political philosophers, both when they are right and when they are wrong, are more powerful than is commonly understood. Indeed the world is ruled by little else. Practical men, who believe themselves to be quite exempt from any intellectua...

JOHN MAYNARD KEYNES

301

6.08K reads

Creative Destruction

One of the pillars of capitalism is a free-market system. A near-constant flow of innovative entrepreneurs breaking monopolies and then themselves creating new ones.

The term "creative destruction" was coined by Austrian American economist Joseph Sc...

277

1.87K reads

The Prisoner's Dilemma

The Prisoner's Dilemma

You and a friend are caught by police for committing a crime together. The time in prison for the crime are ten years. Police hold you in separate cells with no communication possible.

They don't have enough evidence to charge you with a more serious crime, but they do for ...

263

736 reads

The Future of Intelligence

The Future of Intelligence

Nowadays most of the success in AI is really machine learning or "narrow" artificial intelligence, not general purpose AI. But while it is easy to dismiss narrow AI and believe in our own superiority, AI that can beat humans at different domains has enorm...

267

939 reads

Introduction: The End of Inflation

Introduction: The End of Inflation

Technology is deflationary.Β Our economic systems were not built for a world driven by technology where prices keep falling. They were built for a pre-technology era when labour and capital were inextricably linked, an era that counted on growth and inflation, an era where we made...

291

3.81K reads

JEFF BOOTH

"Now consider all the things technology is, and will soon be, making abundant. Things that are incredibly valuable but because of abundance fall in price precipitously.

In a world where technology is concurrently driving deflation...

JEFF BOOTH

264

696 reads

How to Escape Debt Crises?

How to Escape Debt Crises?

According to Ray Dalio there are only four levers governments can pull to escape debt crisis:

  • Austerity - spending less
  • Debt defaults/restructuring
  • The central bank printing money or other guarantees
  • Wea...

268

671 reads

<p>This strategy has only one ...

This strategy has only one endgame:

  1. Higher inequality.
  2. People losing hope in the system due to not being able to mke ends meet.
  3. More polarization.
  4. A rise of leaders that use the polarization to ...

267

657 reads

Printing Money & Other Guarantees

Printing Money & Other Guarantees

In this scenario we have continued low or negative interest rate environment, central bank printing, modern monetary theory, or other guarantees to keep the party going.

The greatest irony of this camp is that it has the highest belief in a free-market ...

271

603 reads

<p>If <strong>technology-drive...

If technology-driven price declines continue to the point of something becoming free, we let that happen too. People will no longer have to be on an endless treadmill to pay for things that are constantly rising in price.

Prices of ...

267

579 reads

DANIEL KAHNEMAN

"As we navigate our lives, we normally allow ourselves to be guided by impressions and feelings, and the confidence we have in our intuitive beliefs and preferences is usually justified. But not always. We are often confident, even when we are wrong, and an objective o...

DANIEL KAHNEMAN

269

1.39K reads

Who Controls the Money?

Who Controls the Money?

Since global debt is already so high and expanding quickly, a reset of debt is needed in any truly viable solution.

Controlling the value of money can lead to abuse of power - especially if the currency is underlying other currencies.

A system that is...

266

584 reads

The Simple Solution

The Simple Solution

Occam's razor states: a simpler solution is more likely to be correct than a complex one.

What if, instead of trying to stop deflation at all costs, we embrace it? As technology spreads, deflation happens at the rate it sho...

270

600 reads

Us Versus Them

Us Versus Them

Our need of belongingness is inherent to us, as humans we are constantly categorizing ourselves and others into groups. F.e. nationality, religion, job, personality...

Groups don't necessarily need to be formal, we can belo...

268

884 reads

KARL POPPER

"True ignorance is not the absence of knowledge, it's the refusal to acquire it."

KARL POPPER

281

1.13K reads

JEFF BOOTH

"Through economies of scale, the bigger a company was, the more buying power and leverage it had to squeeze out competitors. In contrast, a network effect exists when the value of a product or service gives more value to each user as the number of users increases."

JEFF BOOTH

271

1.57K reads

It's Hard to Think Differently

It's Hard to Think Differently

Our thinking is determined by our cognitive biases, resulting in us accepting information which fits our actual beliefs and refusing those which opposes our beliefs. Let's take a look to two common cognitive biases:

  • Anchoring effect ha...

294

1.51K reads

The Technology Boom

The Technology Boom

Progress within the technological field is constantly speeding up. This growth can be understood through Sigmoid Function Curve of Technology which works as follows.

S curves resemble an S shape where growth is first quite slow, then exponential

280

1.15K reads

Solar Energy

Solar Energy

Solar energy changes everything. With the actual technology the surface area required to generate all of our needed energy is 496,805 square km.

The price per watt with solar energy has dropped from $256 in 1954

267

925 reads

Inflation, Credit & Debt

Inflation, Credit & Debt

All around the world we encounter with rising prices, but this rise in prices is artificially driven by an enormous rise in credit and debt.

Governments and central banksΒ will do almost anything to stop deflation

290

2.88K reads

MARVIN MINSKY

"In from three to eight years, we will have a machine with the general intelligence of an average human being."

MARVIN MINSKY

259

1.16K reads

JEFF BOOTH

"Creative destruction doesn't happen at a steady rate over time. At certain points in history, there is more opportunity for entrepreneurs to create disruption."

JEFF BOOTH

267

1.97K reads

JEFF BOOTH

"Asking big questions is sometimes more powerful than the solution itself because it inspires knowledge of the world to solve it and, as such, brings diverse ways of solving problems."

JEFF BOOTH

268

824 reads

JEFF BOOTH

"A currency only holds value because of the deemed trust we have in it. Beyond that, it is just a piece of paper with faces and numbers on it."

JEFF BOOTH

268

723 reads

A World of Self-interest

A World of Self-interest

Despite being just a hypothetical situation, prisoner's dilemma reflects in an accurate how we tend to behave. Oftentimes the decisions that are best for us are at odds with each other.

We can see some examples of this:

  • Drugs or doping in sports: if no one uses t...

267

737 reads

2008 Crisis

2008 Crisis

Prior to the 2008 crash experts expected the world to continue in the manner in which they were accustomed. This didn't change until they were well past the edge of the cliff.

It wasn't housing itself that caused the 2008 bubble. If it hadn't been housing, ...

277

2.13K reads

CURATED FROM

CURATED BY

maxpamies

Business Administration and Management Student | Blockchain, DEFI & Web3 | Social Worker | "Fix the money & fix the world."

In this brilliant book, Jeff Booth explains his vision of the near future with the influence of technology on it.

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Abraham Maslow And The Hierarchy Of Needs

Abraham Maslow, the famous psychologist, had worked on a theory that linked self-actualization to spirituality and self-transcendence.

His Hierarchy Of Needs Pyramid (which was never intended to be a pyramid) familiarized us to the basic human needs like safety, ...

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