“Sugar does induce the same responses in the region of the brain known as the “reward center”—technically, the nucleus accumbens—as do nicotine, cocaine, heroin, and alcohol. Addiction”
-Gary Taubes, The Case Against Sugar
“Rats given sweetened water in experiments find it significantly more pleasurable than cocaine, even when they’re addicted to the latter, and more than heroin as well (although the rats find this choice more difficult to make). Addict”
-Gary Taubes, The Case Against Sugar
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