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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
Illusory Truth Effect: by repeatedly hearing false information we come to believe it is the truth.
Mere Exposure Effect: we give preference to things we have seen more often or are familiar with.
Context Effect: the context in which we see something affects how we look at something and what value we place on it.
Availability Heuristic: memories that happened recently outweigh memories with more impact from the past.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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