151 Cognitive Biases
Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
Illusory Truth Effect: by repeatedly hearing false information we come to believe it is the truth.
Mere Exposure Effect: we give preference to things we have seen more often or are familiar with.
Context Effect: the context in which we see something affects how we look at something and what value we place on it.
Availability Heuristic: memories that happened recently outweigh memories with more impact from the past.
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A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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Similar ideas to 151 Cognitive Biases
Common cognitive biases
- The Dunning-Kruger Effect: You believe that you're smarter or more skilled than you are, which prevents you from admitting your limitations and weaknesses.
- Confirmation Bias: When you welcome information that you agree with while disregarding evide...
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