Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
Illusory Truth Effect: by repeatedly hearing false information we come to believe it is the truth.
Mere Exposure Effect: we give preference to things we have seen more often or are familiar with.
Context Effect: the context in which we see something affects how we look at something and what value we place on it.
Availability Heuristic: memories that happened recently outweigh memories with more impact from the past.
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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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