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Picture Superiority Effect: we remember pictures better than text.
Self-Reference Effect: things we feel related to we remember better.
Negativity Bias: people are more likely to be attracted to negativity.
Anchoring: we hammer down on the first piece of information we receive, we interpret new information from the first piece of information.
Conservatism Bias: we do not sufficiently revise our opinion when we’re shown new evidence.
Contrast Effect: red dots on a white background appear black, but on a gray background they appear red.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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