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Selective Perception: we ignore certain things if they are not in line with what we believe.
Observer-Expectancy Effect: people behave differently when someone is watching them.
Experimenter’s Bias / Observer Effect: a researcher can, without realizing it, influence his participants to go in a certain direction.
Ostrich Effect: ignoring negative things like feedback or criticism, burying your head in the sand.
Semmelweis Reflex: rejecting new evidence because it doesn’t match current norms, beliefs and paradigms.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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