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Naïve Cynicism: we think people are more selfish than they really are.
Naïve Realism / Bias Blind Spot: we think we see the world objectively and that others who don’t see it the same way are misinformed, irrational or biased.
Clustering Illusion: we think we see clusters when objects are placed randomly.
Insensitivity to Sample Size: looking at a statistic from a test without considering the test size. In fact, variation is greater in smaller test sizes.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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