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Illusory Correlation: seeing a correlation between two variables that are unrelated.
Pareidolia: seeing patterns or objects in something that are not there. For example, seeing shapes in the clouds.
Anthropomorphism: personifying an animal or object, for example, a sun with a face.
Group Attribution Error: thinking that the characteristics of one person reflect the characteristics of the whole group.
Stereotyping: a generalized belief about a certain category of people.
Essentialism: believing that an object must have certain properties for its identity.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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