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Halo Effect: people, companies, brands or products are judged by their past performance or personality, even if the current or future situation has nothing to do with it.
Cheerleader Effect: individual people are more attractive in a group.
Positivity Effect: we tend to bring positive news.
Not Invented Here: not buying or adopting ideas, products, research, standards or knowledge because they come from external sources.
Reactive Devaluation: undervaluing something coming from someone who stands for something different than you.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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Other curated ideas on this topic:
The halo effect is a cognitive bias. It causes people to assume something because of their impression of other aspects of it. For example, people think someone will have an interesting personality simply because they find the person attractive.
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The good news is that self-doubt, odd as it may sound, is actually a secret weapon for blooming. When properly managed, it can help combat complacency and improve our preparation and performance. It drives us to question results, experiment with new strategies, and be open to alt...
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