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Well Traveled Road Effect: estimating route times differently because you are unfamiliar with the route. Routes traveled more often seem to take less time than new routes.
Mental Accounting: we put a value on something we have earned that is based on how we earned it, for example, did we have to work hard for it?
Appeal to Probability Fallacy / Murphy’s Law: we assume that if there is a chance of something happening that it will actually happen.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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The Narrative Fallacy makes us to see events as stories, with logical chains of cause and effect. When it comes to success, do not fall for the ‘narrative’ fallacy’ and think that great people became successful due to what happened to them, and if we emulate that, we will achieve...
Experts say watching true crime is a way of comforting yourself that something terrible could never happen to you. "I would never be that naive to marry a man who's been living a double life as a serial killer."
But this is also how we get to blame the victim. We ...
Mathematician John Littlewood explained the presence of miracles through statistics. Littlewood's Law says we can expect a miracle every month. On the flip side, we can expect a disaster also as often.
We're currently experiencing a series of sequencing risk more often tha...
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