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Self-serving Bias: we want to keep our self-esteem high, therefore we think that success comes from our own ability and we write off mistakes to external factors.
Illusion of Control: we overestimate our ability to influence certain events.
Illusory Superiority: we overestimate our own ability and our own qualities over those of others.
Trait Ascription Bias: we consider ourselves unpredictable in terms of personality, behavior and mood while we consider others predictable.
Effort Justification: the value we place on an outcome is determined by the energy we had to put into it.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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