Risk Compensation: we become more cautious when... - Deepstash

Risk Compensation: we become more cautious when risk is high and become less cautious when we feel confident and secure.

Hyperbolic Discounting / Instant Gratification: we prefer a reward if we get it sooner, we unconsciously attach a discount to a reward that is further away.

Appeal to Novelty: underestimate the status quo and think that new is always better.

Identifiable Victim Effect: we are more willing to help if we see one victim than if a large group needs the same help.

Zeigarnik Effect: we remember unfinished tasks better than completed tasks.

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prince_rahul

"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...

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