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Reverse Psychology / Reactance: promote a belief or behavior that is opposite to the desired behavior, the person is then more inclined to start doing the opposite (the desired).
Decoy Effect: people tend to make a certain choice between two options if given a third, not interesting, option.
Social Comparison Effect: we tend to dislike people if they are physically or mentally better than us.
Less-is-better Effect: we perceive a €50 scarf as more value when scarves are between €5 and €50 than a €55 coat when coats are between €50 and €500.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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