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Fading Affect Bias: memories with negative associations are forgotten faster than positive memories.
Negativity Bias: we are much more attracted to negativity.
Prejudice / Stereotypical Bias: we prejudge people based on the group we put them in, for example their political affiliation, gender, age, religion or perhaps race.
Serial-position Effect: we remember the first and last items in a list the best, middle items the worst.
Recency Effect: we best remember things that happened most recently.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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