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Primacy Effect: we best remember information presented first.
Memory Inhibition: we don’t remember much of irrelevant information.
Modality Effect: the way knowledge is presented contributes to how well the knowledge is remembered. In general, knowledge is better transferred using a visual presentation.
Duration Neglect: how painful or unpleasant an experience is remembered will not be determined by the duration of this painful- or unpleasantness.
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Cue-Dependent Forgetting: remembering certain things by thinking of equivalent memories.
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Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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This is the law of memory where we tend to remember the beginning of a list relative to those presented in the middle of the list (e.g.: Person A reads a long grocery list is more likely to remember the beginning items on the list than those in the middle).
The primacy eff...
a) Revealed knowledge: this is true because it is written in religious books. Even what we know from religious books is being studied using scientific knowledge.
b) Scientific knowledge: through a systematic study, the knowledge has been organized into gene...
There's only trained memory or untrained memory - no good or bad memory.
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