Storytelling Is Everything - Deepstash

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Storytelling Is Everything

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

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MORE IDEAS FROM THE SAME ARTICLE

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

Know well in advance what the ending would be like.

The purpose and key result should be the final outcome. Make sure your focus does not deviate from the main objectives.

We lose our audience when our stories lack credibility and believability, as we lose touch with the end-users objective and their journey. Keeping things believable and honest makes people care.

If customer success is our end goal, we need to focus on how this is achieved, even with tough likelihoods. 

You need to root for the 'hero' to succeed, developing a connection and cheering along.

The Tell-Show-Tell Structure:

  • Tell the audience what's about to unfold, and what the user needs.
  • Show them how it happens.
  • Tell them why they need to care and what's at stake.

The story also needs to be innovative and f...

We empathize and admire the underdog, someone who struggles while facing difficult circumstances.

When we care for the end-user, getting to know their struggle, we can go the extra mile to help them.

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Pete Docter

“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling.”

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Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easie...

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Pixar's 5 Storytelling Rules

  1. You admire a character for trying more than for their successes.
  2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
  3. Trying for theme is important, but you won’t see what the story is actually about ti...

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