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Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.
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We empathize and admire the underdog, someone who struggles while facing difficult circumstances.
When we care for the end-user, getting to know their struggle, we can go the extra mile to help them.
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The Tell-Show-Tell Structure:
The story also needs to be innovative and f...
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If customer success is our end goal, we need to focus on how this is achieved, even with tough likelihoods.
You need to root for the 'hero' to succeed, developing a connection and cheering along.
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Know well in advance what the ending would be like.
The purpose and key result should be the final outcome. Make sure your focus does not deviate from the main objectives.
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We lose our audience when our stories lack credibility and believability, as we lose touch with the end-users objective and their journey. Keeping things believable and honest makes people care.
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“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.”
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Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.
Product managers and designers can benefit tremendously by great storytelling, and so can anyone wh...
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We need to think about:
Many human beings don't really know their life purpose, but they have a fulfilling life.
Instead of getting stressed out because you're not sure what your purpose is, focus on what inspires you, what life puts right in front of you. Lean into what feels joyful and ...
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