Rooting For Success

If customer success is our end goal, we need to focus on how this is achieved, even with tough likelihoods. 

You need to root for the 'hero' to succeed, developing a connection and cheering along.

@lailaim23

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Communication

MORE IDEAS FROM THE ARTICLE

Steve Jobs
The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.

Whether it's telling inspiring stories to customers or delivering a presentation to executives and the board of directors, being a good storyteller helps us make the leap from Good to Great.

Product managers and designers can benefit tremendously by great storytelling, and so can anyone who is working with product design.

Instead of selling products, we need to focus on their purpose and what good it does for the end-user. Focus on the need of the customer and design the product around it.

We empathize and admire the underdog, someone who struggles while facing difficult circumstances.

When we care for the end-user, getting to know their struggle, we can go the extra mile to help them.

We lose our audience when our stories lack credibility and believability, as we lose touch with the end-users objective and their journey. Keeping things believable and honest makes people care.

The Tell-Show-Tell Structure:

  • Tell the audience what's about to unfold, and what the user needs.
  • Show them how it happens.
  • Tell them why they need to care and what's at stake.

The story also needs to be innovative and fresh, though it may revolve around the tried and tested hero's journey narrative.

Know well in advance what the ending would be like.

The purpose and key result should be the final outcome. Make sure your focus does not deviate from the main objectives.

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RELATED IDEAS

Pixar’s Plotting Techniques For Structure And Purpose

The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.

4

IDEAS

Five-Act storytelling structure

Also known as Freytag’s Pyramid:

  • Exposition: Introduce important background information
  • Rising action: Tell a series of events to build up to the climax
  • Climax: Turn the story around (usually the most exciting part of the story)
  • Falling action: Continue the action from the climax
  • Dénouement: Ending the story with a resolution.
Components of a good story
  • Characters. Every story features at least one character, and this character will be the key to relating your audience back to the story.
  • Conflict. The conflict is the lesson of how the character overcomes a challenge.
  • Resolution. Your story’s resolution should wrap up the story, provide context around the characters and conflict(s), and leave your audience with a call-to-action.

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