1. Value Proposition
1. Value Proposition - Include the JTBD Statement in the headline of the hero section on the website, next to the CTA. Make sure to draw the user's attention to the benefits that will save them time, effort, or money, and provide a guarantee about your product or service.
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Most of the time, I wondered how can I provide more value for my clients and helping them sell their products or services. Hence, I researched around the topic, and created this curated list of useful tips, that I am sharing with you today! Hope you like it!
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Similar ideas to 1. Value Proposition
Create perceived value
Keep in mind that perceived value often has little to do with your product’s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:
- Play up the exclusivity of your p...
1. Consumer Sovereignty
Not only is the customer king, but all production aims to ultimately satisfy consumers in some sense by providing them with value. This value is entirely up to the consumer. Entrepreneurs can only provide the means, typically a good or a service...
Hook Model Step 4: Investment
In this part of the model, the user is asked to do a little bit of work. This is the phase where: 1. the odds where the user will make another pass through the hook model will increase, and 2. the user's brain is swimming in dopamine so the company is now letting up pay for that dopamine.
T...
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