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1. Value Proposition
1. Value Proposition - Include the JTBD Statement in the headline of the hero section on the website, next to the CTA. Make sure to draw the user's attention to the benefits that will save them time, effort, or money, and provide a guarantee about your product or service.
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MORE IDEAS ON THIS
Design is essential for website conversion
Design plays a huge role in increasing a website’s conversion rates, along with SEO and quick load time. Within a few seconds, visitors form an opinion about a business based on the website design. Hence, as designers, we must create websites that provide good UX and enou...
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2. CTAs and Follow-ups
CTAs and follow-up banners are key to conversion optimization. Use CTA buttons multiple times throughout the website. Make sure that the color of the CTA buttons should be the same, so the user can tell whether it's a button or not.
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4. Easy & Clear Navigation
Converting visitors into customer is tough when each visitor navigates the website in a unique way. Having a clear navigation on the homepage of the website will ensure that all visitors can navigate the website easily and find what they are seeking.
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7. Responsive Design
If your website isn't mobile-responsive, you’re already losing conversions. Reduce the friction & quantity of copy and images for mobile or small devices. Make sure to give the users key insights that they should see at the top of the website.
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6. Testimonials & Reviews
Testimonials can benefit you in converting more visitors into customers. Humans usually want to believe another person’s thoughts & experience, and one of the most effective ways to do so is to show them a genuine testimonial or review.
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Conclusion
Apply these tips to your client's website, and I am sure you will get a higher CTR than before!
If you found these useful, here is my LinkedIn account, let's connect!
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3. Social Proof & Logo Cloud
Adding the logos of your top clients to the website and providing social proof will help build trust by showing that you have experience working with some of the top brands and delivering great results to them.
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5. Urgency
Use tags like "Only 5 Left", "Offer Ends in 1 Hour" or "Only 5 Seats Left" to create urgency about your product or service. Try to make it as exclusive as possible. It will make the visitors buy your offerings immediately, if they are in real need of it.
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CURATED FROM
IDEAS CURATED BY
Most of the time, I wondered how can I provide more value for my clients and helping them sell their products or services. Hence, I researched around the topic, and created this curated list of useful tips, that I am sharing with you today! Hope you like it!
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Other curated ideas on this topic:
Create perceived value
Keep in mind that perceived value often has little to do with your product’s price, it really hinges on whether you can convince customers that your product can and will satisfy their personal needs. Some ways you can play with perceived value:
- Play up the exclusivity of your p...
Hook Model Step 4: Investment
In this part of the model, the user is asked to do a little bit of work. This is the phase where: 1. the odds where the user will make another pass through the hook model will increase, and 2. the user's brain is swimming in dopamine so the company is now letting up pay for that dopamine.
T...
1. Consumer Sovereignty
Not only is the customer king, but all production aims to ultimately satisfy consumers in some sense by providing them with value. This value is entirely up to the consumer. Entrepreneurs can only provide the means, typically a good or a service...
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