Agile Marketing
- Technology is driving transformation in marketing.
- Marketing to become more adaptable, effective and efficient through application of agile processes and practices.
- Develop situational awareness as a basis for goal-setting and strategy.
- Set an adaptive strategy aligned with business’s vision and goals.
- When creating workflows, prioritize adaptability, transparency, alignment and autonomy.
- Embrace structures and practices enhancing cross-functional teams’ agility.
- To deliver optimal outcomes, move fast, make high-quality, data-driven decisions.
- Support a culture of curiosity, trust and ownership.
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Unlock Adaptive and Data-driven Marketing for Long-Term
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