As humans, we misjudge risks and opportunities. Our mental software seems coded to make us fumble our finances.
Several cognitive biases trip us over money and life decisions, and there's not much we can do about it, according to Daniel Kahneman.
Making the default a better option is an example of what they call “choice architecture”.
Every business owner and entrepreneur have more setbacks than they want to admit. Some can overcome all challenges and rise to the top, while others get discouraged and don't recover, leading to business failure.
Success has everything to do with your mindset and the habits you build for dealing with challenges.
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