Time trap #3: We undervalue our time

Because of a cultural obsession with money, many people protect their money in ways that are counterproductive to time affluence. We reflexively go for the lowest cost when we shouldn’t.

Even if we’re making a bad trade-off between time and money — such as driving two miles out of our way to save 10 cents per gallon on gas — it doesn’t feel like a bad choice. That’s because we don’t really know the worth of the time it took.