Out of personal dissatisfaction with his ability to focus, Danish professor Sune Lehmann conducted a study about attention. He concluded that, even before the internet, the rise and fall of popular books in the last 200 years indicates that trend cycles are getting shorter. The internet compounds this problem. Between 2013 and 2016, the average duration for which topics trend on Twitter reduced by over 30%, from over 17 to just over 11 hours.
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Stolen Focus - Book Summary
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