Four words every writer is dying to hear at least once in life: “One million copies sold.” But you wouldn’t expect to hear them four months after the publication of your second book. Then again, Jordan Peterson’s 12 Rules For Life isn’t just a book. As for his first one, Peterson spent years collecting and refining the ideas that would create a sort of blueprint for a good life. This time, however, the book didn’t flop and sell less than 500 copies.
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